Analysis Of An Image

Today I came across this image by a duo of illustrators who I've been following for a while called 'The Sad Ghost Club'. They talk a lot about mental health and hold all sorts of events and make images to raise awareness and give support to those who need it. Their images are usually very simple and use clean lines so their images don't take too much emphasis away from the text that accompanies it. 

Context-
Purpose: The purpose of this particular image is to go up on their blog about mental health, possibly to make other people suffering feel like their not alone.
Problem: The problem would be that there is people who suffer from the problems being talked about in the comic strip, and its important to make that more accessible and therefore more understandable to people.
Audience: The audience could be anyone on their facebook page, people who follow them avidly (like me), or people that come across their work once its been shared by a friend.
Reason: This image was made to comfort and to find common ground between people.
Client: This image went up on the clubs blog, facebook and instagram and wasn't made for any particular campaign or project so I guess the client is themselves. 

Image-
Visual: The visual that we see is a single page spread, a comic style layout in simple windows with text to accompany it
Aesthetic: Very simple and clean lines so as not to over-complicate, maybe used in this case so as not to stress the reader further? The light colours also contrast the slightly dim subject matter nicely
Art Work: The art work fits the clubs 'house style' and features their classic sad ghost character. This makes it feel really familiar and relatable if you've ever seen and identified with their work before
Form: Although simple lines make up most of the image, there is also a fair amount of other mark making taking place, such as crosshatching and shading. This gives the image a little more texture and backbone.
Picture: This image choses not to portray no facial imagery which I think is very crucial to the message of this picture, maybe because it helps the viewer to image the situation is directly applying to them. 

Idea-
Concept: The concept behind this image is to help those suffering from this problem identify with it and realise that other people are feeling the same way and that its ok, I feel it does this really well as the image itself is not overcomplicated or dramatised
Meaning: The meaning of the image is that whatever you're doing is enough, and its ok to want to get to a particular place or situation for a really long time and them feel over whelmed when you do get there
Tone of voice: If I had to give this image a character I'd say its quiet and understated, its the equivalent of a friend pulling to side of a room and asking you in private if you're ok. This is so that people seeing this image will not feel hesitant to ask the club/organisation for help
Communication: This image communicates its sympathetic message in a really gentle way which is suitable for the context in which it fits, however I would say that the colours and composition make it feel a little melancholy which, although it fits the theme being discussed, could have an adverse affect when trying to convince people to seek help
Authorship: Being a long time fan of the sad ghost club I can immediately tell this is one of their comics, although I do feel that even if you didn't know as much about them as me, you would still get the feeling that this is something that is aimed towards more vulnerable people, however, as they have made the choice to not show their ghost characters face, I feel this image doesn't have the strongest sense of authorship of some of their other images.