- children's books need 2-3 spreads to be pitched
- important to have back and forth with people pitching your work
- some publishers seek out illustrators for certain projects
- if you have a projects, just send it and see what happens
- the more places you put your work, the higher the chances of it being seen
- are you capable of going out? doing talks? presenting your work and yourself? if not, publishing might be hard for you
- different stuff will catch the eye and appeal to publishers
- competitions are a good way to get work out there and be seen by the right people
- think about who you want to work with and who would be right to work with
- then target them with emails
- tailor emails specifically to who you're talking to
- put your contact details at the end of each email
- the graphic novel market is smaller
- lots of space and money in children's publishing
- Cicada only do kids books at the moment
- concertina books are really difficult to sell and aren't commissioned often
- think about how and where it'll be displayed in a book shop
- think comics with no spine- saddle stitch- are hard to sell
- picture books typically have 32-40 pages
- stick with what you know and keep it simple!
- for sending your work-
- make packaging memorable
- follow it up with an email
- only really practical to send PDF's as work will often be sent around offices
- physical things get piled up and forgotten about
- be ready to hear criticism
- publishing a book is a collaborative process- people WILL ask you to change things
- don't be too precious about it
- but do find a publisher you work well with and won't push you into making changes you aren't comfortable with
- two things publishers think of before they commission a second book: ARE THEY GOOD TO WORK WITH? AND DO THEY TAKE DIRECTION?
- theres a lot of other jobs that illustration qualifies you for that aren't illustration
- just be good to work with, reliable, good at communication
- follow people on social media and go to events- keeping in the loop will give you opportunities
- you don't have to be a writer, you can just illustrate
Anthropologie:
- If you're interested in visual merchandising:
- record your work- images
- good if your style is adaptable
- be multidisciplinary
- you can and will need to learn on the job
- VM is very experiential
- think about interactivity- this will help customers and audiences engage in what your doing, sharing on social media etc
- live drawings and murals can be a part of this
- can be developed at store level, get into shop work then show an interest in VM
Its Nice That & Big Active:
- no CV, work should speak for itself
- as an artist, find people in the industry and work on building a relationship
- you need to know about your market
- think about ways of applying your work that transcend prints and stills based illustration
- Instagram- keep it updated and current with explanations and context of what you're working on
- if it looks like ANYTHING they've seen before, they are very unlikely to care
- getting attention means being proactive
- photograph your work well or scan it in to look professional
- reach out to people and SUPPLY them with your work
- find your market rather than changing yourself to fit into a specific place
- ask for feedback where you can
- find out what roles exists within the creative industries and then target your job search and send some emails
- personal work is so important- this will get you commissioned to make more of what you love
- don't try and second guess the market, develop your voice over time
- stay true to what you like to make after university
- your personality as a social media presence is important too, not just your work
Ogilvys & Dusk:
- getting an agent is not essential but it helps as it boots your audience
- freelancing allows for specific artists for specific jobs
- illustrators are often found through instagram
- doing different things will help as your work needs to speak for itself
- take techniques you see other people use/ skills you've learnt and make something NEW with them
- clients love trends but these are passing and will be outdated within years/months
CIA, B&A & Plum Pudding:
- B&A are keen on finding creatives early in their careers
- look at who the agency represent- they won't want to sign people that are too similar
- signing is rare- 1 a month (ish)
- recommendations are important
- look at London Book Fair- good for getting your work seen/commissioned
- having a unique voice and ideas is key
- instagram is great for displaying immediate things like sketches- its a bit like a scrapbook
- brains will transcend trends
- craft and homespun looking is current
- Plum Pudding- can represent people for kids illustration and have separate agencies for non kids work
- communication skills are important
- need to be professional but personable
- it will help to show your work to others and get feedback
- you can just bring something small like a character or idea to an agency
- editorial is good to get your voice out there, quick turnaround
- book covers, good experience
- think about times your sending your emails- have office hours
- look for work experience, it could get you a job
- working at an agency is creatively rewarding- drop a letter or CV to the agencies you like
- If you can talk about art well you can do it
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