SWOT analysis:
Strengths:
- its an individual business model, nothing like it out there
- they make beautiful, sensitive products that really work well with the theme of the business
- theres a kind of community art feel to it, it brings people from all over the country and even internationally, together. Using conversations about mental health as the common bond
- their social media is very well maintained, great instagram, posts nearly everyday
- their products are affordable, and theres something for everyone with products ranging from £2 to £40 in price
Weaknesses:
- its only physical base is in Bristol so not everyone that wants to take part in workshops gets the chance
- their website is a little difficult to navigate and doesn't look particularly high quality
- lots of their products are often sold out on their on line store (good because people want them and they're obviously in demand, but bad because they can sometimes be hard to get hold of)
Opportunities:
- they could maybe hold on line classes and workshops, meaning that everyone who wants to get involved, can
- they could also try to travel to different cities around the UK to give workshops and talks
- they could outsource the making of some of their products to a company such as Awsome Merch, who could make them in bulk so hopefully they wouldn't sell out so quickly
- they could also make sure that their website is maintained a little more, updated more regularly etc
Threats:
- possibly people might lose interest if there aren't any new products being made/available to purchase, their shop could do with updating more often with new designs
- their audience is also slightly limited to those who are concerned with mental health, it could be said that this audience is slightly niche
- some people seem to be hopping on the "trend" and making mental health themed products that look similar or use similar colour palettes. Eventually it might be hard for their work to stand out from the crowd
PEST analysis:
Politics:
- discussions of mental health have been rising in recent years, with many politicians discussing it more openly and honestly. Although Sad Ghost Club don't directly focus on the political implications of this they advocate awareness of mental health issues and try and provide a support system to people who are struggling
Economics:
- many of Sad Ghost Clubs audience are young women between the ages of 15-25, who have a bit of disposable income. This could always change in the future though as the products they offer aren't really essentials, such as badges, pins and posters, and may stop being purchased if the consumer cant afford such luxuries
Social:
- The organisation speaks openly about mental health and provides a low-key network and outlet for people who are struggling. The workshops they run are designed to engage people who are down in stimulating activities and promote self care
Technology:
- The organisation is run by 2 young women who seem to be quite up to date and good at managing their online presence. They use it as an effective tool to advertise new products, raise awareness of issues, and get people involved in classes
Personal SWOT analysis:
Strengths:
- Good at putting myself out there and getting involved (zine, exhibitions)
- strong work ethic, dedicated, stick at things
- highly motivated when it comes to personal work
- clear visual style, make relatable work
- can handle a heavy work load- feel more productive and motivated having a lot of projects on the go
- good at selling myself- strong sense of self, personable
Weaknesses:
- willingness to try new things- may affect my ability to adapt my work/ style over time
- dyslexia- bad at reading and researching, get lost in too much information and lose my original point
- put off doing things I'm not immediately passionate about
- haven't branched out and tried to apply my illustrations to different products yet
Opportunities:
- feminism movement fits well with my work, also big at the moment and likely to stay big for a while
- body positivity, mental health- things I enjoy discussing and debating in my work which are also being discussed in the wider media at the moment
- friends with other creatives, can get help setting up Etsy shop, selling, exhibiting etc
- good at relating to people, both in my work and self. Maybe makes my work more widely marketable?
- could also use these platforms to talk about things I care about in a wider sense than art- activism, charities
Threats:
- need to get more up to date with digital process- save money, more effecient, looks professional
- make more meaningful connections and contacts
- improve my range of work, not just prints
- find my niche, do I want to work for myself? can I?! Meet and speak to people that do similar things to what I want to do
- not clear on my target audience, get to know that more
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