Louise's Baking Logo!

Recently I've been working on a logo for my friend Louise's Baking business "The Magic Spatula". I knew from the off this would be a really fun, quick commission as Louise was a dream client who told me straight away exactly what she wanted and how she wanted it to look. I also think in hindsight it worked really well because Louise knows me and my work and obviously asked me to do the commission as she thought my aesthetic style works well with the aesthetic style of her baking. We both agreed that pastel colours would suit her business best and I can up with this design (as well as a few others which didn't make the cut) in a few different colour ways. Louise ended up choosing the one on the blue back ground which she now uses for all her branding, such as her Instagram icon and stickers on her packaging. 

This project has reignited my love for simple design and quick briefs, I really miss doing more of these like we did in first year! Its also shown me that it's really fulfilling to work with likeminded people which I'm aware won't happen all the time in the creative world post uni. However it's encouraged me to make more connections with people who's work and businesses I like and identify with, and if they keep seeing work like this commission for Louise, maybe they'll ask me to do something similar.

Girl Gang Leeds T-Shirt Commission

I was asked by Girl Gang Leeds to design their new merch T-shirts to be debuted at their winter market event at Left Bank. I was so excited to start this as it was pretty much a dream commission as it involved text, character design and lots of gal power. I started pretty much straight away and we ended up going with the first design I showed them as Kaz who pitched me the idea had described to me pretty much exactly what they wanted. There was a few changes after this in terms of type and spacing, but as they wanted to get the t-shirts printed before the event we were working to a pretty short turn around. Working with Girl Gang on this was a really smooth, enjoyable project which made me realise how lucky I am to be asked to do things like this. I feel that not only is it a great organisation to be involved in and the people are lovely, its also a project that I feel fits within the kind of work I like make. In the future I'll endeavour to take part in more projects like this as it was really enjoyable and a great learning curve, particularly in terms of simplifying my designs so that they would look good screen printed.




 

PP3 Goal Setting

Who are you now- has anything changed your view of your practice?:

- my recent commissions have made me questions what my personal style is and will turn into- at the moment its a mix of text and portraiture mainly
- can I do both?
- often get asked to do text work but I prefer the look of my portraiture
- I do have more of a sense of who I am as a practitioner and how my creative practice works though
- developing more of a sense of how I tackle a project from start to finish which in turn means my project turn over is quicker
- I've also realised that setting my own briefs works best for me- more motivated by projects which I set for myself and I can't seem to find live briefs that mix well with my current practice at the moment


What are your plans for the structure of your future practice- Collaboration/ individual / full employment/ other?:

- some collaboration with other creatives, maybe some with animators (Molly Lester) 
- working on some character design intended for use in conjunction with animation
- mostly individual work- self initiated briefs work best for me
- continue working with GirlGang Leeds as the kind of projects the work on match the feel of my work well
- find other people and organisations like Girl Gang to work with


Research goals: What? Where? Who? Why? How?:

- look further into people/ organisations/communities I can work with that match my current interests 
- ways to transition into being freelance
- if theres any full jobs I might be interested in within the creative field
- Etsy- how to make more professional listings/ if theres any tools I could be using
- look at grants and loans to start applying for- Princes Trust?
- finding a studio space to work in after uni- Duke?

What does your professional practice need to grow?:

- work space (studio etc)
- start up money- loans for initial costs and materials
- more knowledge of branding myself etc
- a website 
- a better idea of how my work fits within the creative community- what I can offer clients
- expanding into different events and markets maybe further afield- to network with customers and clients