What does this product look like? Although the designs range from card to card, the paper they are printed on is always high quality, matte white paper. The envelopes have red and white striped borders on them, these colours are a common running theme in Correll's illustrations, which is great because I think it makes them look far more eye-catching. The images for the most part tend to be charming cartoon images showing animals or cute characters, they also have puns and jokes relating to the image on them.
What role does it serve? The cards serve a number of roles from birthday wishes to new baby cards and just general greetings cards. These are so good for so many people as the images on them are not only well designed, they are relatable and appealing to a wide variety of ages and genders.
How successful is it? Very successful, these seem to be one of the most popular items on Gemma Corrells website. This could be because they're so well designed but also so cheap, they retail for around £2.50 each which is quite reasonable as the cards are on the larger side. They function well as greetings cards and I think this is mainly due to the fact that they're so charming. Cards are also a very effective way of Correll advertising and promoting herself as you buy them to give them to someone else who will then have seen and appreciated them, and so this person will maybe purchase more in the future. However as with all cases of illustration that uses humour, there is always a chance that these cards wouldn't suit someones sense of humour.
No comments:
Post a Comment