This is made my an illustrator called Louise Lockhart who we had do a talk at uni a few weeks ago. I've followed her on Instagram for a while so it was ace to see what she was like in person. As part of her range of products she makes these old fashioned party games and among them is this pass the parcel.
What does this product look like? This really depends on when you buy your pass the parcel as the wrapping papers are all printed by hand so theres a few different designs. There are two types of parcels you can buy, one has 10 different forfeits (one for each layer) and a drawing game for everyone in the middle. The other has 10 forfeits and a writing game in the middle. Each layer is wrapped with beautifully made wrapping paper in various bright colours, some of which are then used to make forfeits out of.
What role does it serve? This is recommended for use at parties and can be suitable for all ages from 6+. It is in my opinion a really good way of getting everyone involved in something that doesn't require any planning or effort on the hosts part, plus it looks so beautiful and impressive. This would also be a great thing to play on holiday occasions as one review on the website said "It made Christmas Day".
How successful is it? This product suits its purpose very well, as its tactile and really makes you want to interact with it. The bright colours would attract everyone of all ages as would the very simple but engaging forfeits e.g. use a layer of this paper to make a hat. The game is designed so that unlike the classic game of pass the parcel where theres a prize in the middle which only one person gets, everyone is a winner, and everyone gets involved. Its a good price at £12.00 for one parcel, which will give you one game, but I'm sure would keep everyone entertained for a while. This is some of my favourite kind of applied illustration as it really encourages everyone to get involved in something and starts a conversation.
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