What does this product look like? The product is hand printed onto the mug and even has a small design stamped onto the bottom, it also comes in a screen printed box. The design is one of his full designs wrapped around the mug.
What role does it serve? I'm assuming this mug is just meant to be used to drink out of, but as Rob Ryan has said before the intention of his smaller pieces of merchandise is so that fans of his work can own something of his which isn't massively expensive. This serves its purpose for the most part as its more affordable than one of his prints, however, it still retails at £21.00 which in my opinion is pricey for a mug.
How successful is it? In terms of looking like something that people would want to buy, its very successful as its beautifully designed and scaled really well to fit the item. However, the fact that the image is wrapped around the mug, does make it look lovely but it makes it very hard to read the text on the mug as well as understanding the image. It works well as a promotional piece as well as it looks like something that if you owned, you'd want to photograph it and show it off.
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