Moomin Advent Calendar

This Moomin advent calendar is, in my opinion an extremely skilled way of applying illustration to a product.

Why is it successful? 
I think what makes this a success is that it keeps the playful and whimsical feeling of the Moomin franchise alive. From the bright and busy front cover of the calendar with all the different characters mingling, to the actual characters you receive inside the product and how beautifully they're designed. The figurine element keeps the product interactive which not only appeals to younger children but would also appeal to fans of the Moomins (like myself) who find its not enough just to look at the images, you need to be able to hold a piece of them too.

Any failures?
In my very biased opinion, no there isn't, but most realistically I'd say that maybe the parts are a bit small for something that would appeal to children. However in terms of the application of the illustration, it serves a function, it looks amazing and it seems well made.

What role does it serve?
It could entertain a small child in the run up to Christmas, or it could be a fun collectors item (for weirdos like me) which could be enjoyed up to Christmas and then kept after, either to display or for fun.

Any more information?

I think seeing as this was put out by the official Moomin website which create all the merchandise, it fits Tove Janssons classic styles while bringing a new interactive twist to the books. The Moomins, although not intended to be, are really lovable creatures and I think a lot of people would enjoy to have figurines of them.