What does this product look like? It is a 20 page book filled with blank line drawings for you to colour in. The line drawings are in the style of the SGC's normal comic strip and poster art, and feature natural settings filled with flowers, trees, mountains and of course the sad ghost itself. The book is designed in such a way that you could easily tear pages out to pin them up on the walls if you're pleased with them, and the front and back covers are the only pages with any colour on, leaving the rest blank for colouring.
What role does it serve? The purpose of this product is to distract people from everyday stresses and help them relax. It is also geared towards people suffering with mental health issues and has inspirational sayings scattered throughout. The whole book is so well composed and really stands out from other 'mindfulness colouring books' as the images are a lot less complex and intricate. In my opinion this has helped me many times to relax, and because the line drawings are simple but well composed, the images when they've been coloured in always look so satisfying.
How successful is it? I think this product works really well, its affordable at £9.50 for 20 full pages in a nicely presented book and is a great way of owning a piece of Sad Ghost merchandise if you don't want to just hang one of their prints or something. Its a good way of getting their following to interact with something they've produced and making something new out of it. The pages themselves are very nice quality and are satisfying to colour on, and the designs aren't so big that you get lost in them like most other adult colouring books. I think most people, even those who have no idea what that book is for of who its made by, can appreciate the care and thought thats gone into making this book and the pages inside it.
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