Monday 25 March 2019

Hanbury Notes

Publishing:


  • children's books need 2-3 spreads to be pitched
  • important to have back and forth with people pitching your work
  • some publishers seek out illustrators for certain projects
  • if you have a projects, just send it and see what happens
  • the more places you put your work, the higher the chances of it being seen
  • are you capable of going out? doing talks? presenting your work and yourself? if not, publishing might be hard for you
  • different stuff will catch the eye and appeal to publishers
  • competitions are a good way to get work out there and be seen by the right people
  • think about who you want to work with and who would be right to work with
  • then target them with emails
  • tailor emails specifically to who you're talking to 
  • put your contact details at the end of each email
  • the graphic novel market is smaller 
  • lots of space and money in children's publishing
  • Cicada only do kids books at the moment
  • concertina books are really difficult to sell and aren't commissioned often
  • think about how and where it'll be displayed in a book shop
  • think comics with no spine- saddle stitch- are hard to sell 
  • picture books typically have 32-40 pages
  • stick with what you know and keep it simple!
  • for sending your work-
  • make packaging memorable
  • follow it up with an email
  • only really practical to send PDF's as work will often be sent around offices
  • physical things get piled up and forgotten about
  • be ready to hear criticism
  • publishing a book is a collaborative process- people WILL ask you to change things
  • don't be too precious about it
  • but do find a publisher you work well with and won't push you into making changes you aren't comfortable with
  • two things publishers think of before they commission a second book: ARE THEY GOOD TO WORK WITH? AND DO THEY TAKE DIRECTION?
  • theres a lot of other jobs that illustration qualifies you for that aren't illustration
  • just be good to work with, reliable, good at communication
  • follow people on social media and go to events- keeping in the loop will give you opportunities
  • you don't have to be a writer, you can just illustrate


Anthropologie:

  • If you're interested in visual merchandising:
  • record your work- images
  • good if your style is adaptable 
  • be multidisciplinary
  • you can and will need to learn on the job
  • VM is very experiential
  • think about interactivity- this will help customers and audiences engage in what your doing, sharing on social media etc
  • live drawings and murals can be a part of this
  • can be developed at store level, get into shop work then show an interest in VM


Its Nice That & Big Active:

  • no CV, work should speak for itself 
  • as an artist, find people in the industry and work on building a relationship
  • you need to know about your market
  • think about ways of applying your work that transcend prints and stills based illustration
  • Instagram- keep it updated and current with explanations and context of what you're working on
  • if it looks like ANYTHING they've seen before, they are very unlikely to care
  • getting attention means being proactive
  • photograph your work well or scan it in to look professional
  • reach out to people and SUPPLY them with your work
  • find your market rather than changing yourself to fit into a specific place
  • ask for feedback where you can
  • find out what roles exists within the creative industries and then target your job search and send some emails
  • personal work is so important- this will get you commissioned to make more of what you love
  • don't try and second guess the market, develop your voice over time
  • stay true to what you like to make after university
  • your personality as a social media presence is important too, not just your work


Ogilvys & Dusk:

  • getting an agent is not essential but it helps as it boots your audience
  • freelancing allows for specific artists for specific jobs
  • illustrators are often found through instagram
  • doing different things will help as your work needs to speak for itself
  • take techniques you see other people use/ skills you've learnt and make something NEW with them
  • clients love trends but these are passing and will be outdated within years/months


CIA, B&A & Plum Pudding:

  • B&A are keen on finding creatives early in their careers
  • look at who the agency represent- they won't want to sign people that are too similar
  • signing is rare- 1 a month (ish)
  • recommendations are important
  • look at London Book Fair- good for getting your work seen/commissioned
  • having a unique voice and ideas is key
  • instagram is great for displaying immediate things like sketches- its a bit like a scrapbook
  • brains will transcend trends
  • craft and homespun looking is current 
  • Plum Pudding- can represent people for kids illustration and have separate agencies for non kids work
  • communication skills are important
  • need to be professional but personable
  • it will help to show your work to others and get feedback
  • you can just bring something small like a character or idea to an agency
  • editorial is good to get your voice out there, quick turnaround
  • book covers, good experience
  • think about times your sending your emails- have office hours
  • look for work experience, it could get you a job
  • working at an agency is creatively rewarding- drop a letter or CV to the agencies you like
  • If you can talk about art well you can do it


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